Market Solutions

What is Market Solutions? It is the process of defining, educating, and providing access to complete and integrated solutions that deliver customer value by helping customers to solve their problems.

Market Solutions provides a wide range of strategic, creative and production services, all designed to help solve customers' issues and also to grow your business. Our service bundle can be integrated as a full-service growth program, or as separate services to meet your specific objectives and budgets.

• Developing a solution - Depending upon how a company defines a solution, a mandate to create and take a new solution to market could be anything from straightforward product and / or service development to fully integrated products and services. Having different perceptions within your operations will result in your development process resembling the Keystone Kops at a crime scene.

• Meeting customer expectations - Several different sources of customer insights, including an annual survey conducted by ITSMA (a leading technology-based association focused on services and solutions marketing), have identified a couple of important characteristics when a customer engages in a conversation with a vendor around solutions. While some customers simply think that a solution is simply "an answer to a problem", the majority expect that the vendor will discuss an offer that:

• Integrates both a product(s) and a service(s).
• Addresses a problem they have, that is complex and difficult to resolve, requiring some type of vendor involvement and expertise that they don't have.
• Will provide tangible, measurable business benefits.